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How To Use Promotional Products |
| The key to success in a promotional program is making sure the promotional products relate to the advertiser, its products or service and the theme of the promotion.
Promotional programs run the gamut from simple - single products distributed once to a small audience - to a comprehensive multi-product campaign directed toward a large audience and running for an extended time.
Review these award-winning promotions and you will see there is no typical promotional products program. If you're interested in these or any other promotion ideas contact us for a consultation.
Check out these examples of successful Promotional Products and Trade Show programs: |
 Dr Pepper Company
Type: Consumer Promotion
Objective: To increase vending machine sales and awareness of company brands.
In an effort to encourage buyers to purchase Dr Pepper brands at vending machine locations, two static cling point of purchase die cut decals were applied to the front of each vending machine in a three state area. One decal was placed in the upper left corner of the machine informing consumers of their chance to win a free pre-paid telephone card when they purchased a drink. The other decal was placed adjacent to the Dr Pepper selection button to indicate which drink to buy. A 15-minute pre-paid card printed on a temperature sensitive removable decal was applied by route salesman to a pre-determined number of drink cans per vending machine for lucky buyers.
Results: Beverage sales increased 15 percent per machine.
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 Baker Concrete Construction
Type: Employee Incentive Program
Objective: To promote employee safety and thereby improve bottom-line profitability.
With nearly 10,000 different craftpersons dispersed across 30 states, the ongoing safety promotion was designed to cover all areas. The slogan, "Baker Safety...A Concrete Commitment," was the basis for The Craftperson Incentive Award Program consisting of quarterly campaigns featuring pre-established safety criteria. At a time when there had been several "close shaves" on Baker job sites that could have had tragic results, the advertiser chose "No Close Shaves" as one of the themes. Because many of them travel to out-of-town job sites, craftperson winners were awarded a black nylon shaving accessory bag embroidered with the Baker slogan and an accompanying logo-imprinted implement set and a campaign sticker to display on their hard-hats. Awards for other quarterly campaigns included sweatshirts and belt buckles with matching hard-hat stickers to add to the winner's collection.
Results: During the three-year campaign period, OSHA-recorded accidents dropped from 201 to 47, lost time due to accidents went down from 173 to 12 and insurance modifiers dropped from 1.58 to 1.15. | |
| Seven Steps to a Successful Promotional Campaign |
Successful promotion campaigns don't happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained
Ready to plan your next promotion or trade show? Give us a call and we will discuss these seven important elements to help you plan the best promotion for reaching your objective
- Define a specific objective. Whether the goal is to increase traffic at a trade show exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program.
- Determine a workable distribution plan to a targeted audience. Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a pre-show mailing to a select audience delivers more trade show traffic and qualified leads than simply distributing items to passerby at the show
- Create a central theme. Linking a recognizable logo and color to all aspects of a campaign, from promotional products to sales sheets to product packaging, helps create an instantly recognizable image
- Develop a message to support the theme. Supporting a campaign's theme with a message helps to solidify a company's name, service or products in the target audience's mind. For instance, to promote its services to small businesses, a bank created the theme "Are you tired of being treated like a small fish?" and sent fish-related products to its prospects along with promotional literature.
- Select a promotional product that bears a natural relationship to your profession or communications theme. A good example is a company that developed a magic motif for its conference at Disney World. Attendees received magic-related products to tie in with the theme "Experience the magic at Disney®."
- Don't pick an item based solely on uniqueness, price or perceived value. Don't fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.
- Use a qualified promotional products consultant. As a qualified promotional products consultant, We will help you answer all of these questions as well as offer a variety of value-added services, including unique product ideas, creative distribution solutions and insight on the different imprinting methods just to name a few. As a PPAI consultant we have met the highest qualification standards in the industry.
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Courtesy of P.P.A.I. |
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Call (702) 293-6285 for sales assistance.
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Kolar, Inc. - 312 Nevada Hwy, Boulder City, Nevada 89005
Call (702) 293-6285 for sales help and information.
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 As a promotional products ASI & PPAI distributor, Kolar Design has access to thousands of promotional products and items. We carefully select only the highest-quality advertising specialty items for your marketing and business promotions.  We work with individuals, organizations, small businesses, and medium to large corporations that want quality promotional products and advertising premiums. Our specialty is presenting our customers with a great selection of promotional products - they're a proven way to keep your name in front of your audience.
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